Services
How I can help
Did you know, over 70% of website visitors are through mobile? Chances are they’re looking at your social media or maybe looked at your socials before coming to your website.
Attracting new & return custom is vital to your business. Social media adverts can open doors which may not have been available but there are also alternative options to putting money into social adverts.
Build a fanbase around your brand by getting more eyes on your social media channels. A trusted brand means higher the chances of them converting into customers. Treat your social media as the face of your company as many revenue steams are available… Don’t miss out!
Content is more than just what goes onto your social media. Let’s take a look:
- Your company’s products & services need to be represented correctly
- Point of sale, stationery, business cards, leaflets all build into your brands bigger picture
- Website keywords/images to be found on google & other search engines
- Advertisements on social media, google, website can be showcased in many different media formats
There are plenty more avenues for us to explore. Making sure you see longevity from your content investment along formatting correctly is where I come in.
Separate yourself from your competitors by highlighting your brand. In a nutshell, what is your unique selling point and why should your customers care. Social media, google ads, email campaigns, etc are all key components to this.
There are plenty of ways utilising organic or paid advertisements for your business. Depending on what you want to achieve, there may be a much more cost effective alternative to what you’re aiming for.
How well do you know your competition? Google has 8.5 Billion searches per day worldwide and there’s plenty of competition in your industry.
Having a website is one thing but you need to make sure it’s being utilised correctly.
Using WordPress/Elementor, I can design, build and maintain your website. I’ll optimise on-site SEO to ensure you are set up & ready to rise through the google rankings.
Next step is getting your customers to your website. Not all traffic is generated through social media, a lot of success comes through google. Making sure your google business profile is set up correctly & easier to find can be the difference between being found or being lost in the background.
Social Media
Consistency across your graphic elements & having recognisable assets makes your content coherent like it’s part of the same brand. When you think of Dove, John Lewis or Disney you not only see the product, you can feel their tone of voice. A message carries more weight when your audience can relate to it. Don’t forget, there’s more than just the standard landscape or square media formats for social media!
Getting Discovered
Social media can be an incredibly powerful tool as long as it’s utilised correctly. Depending on what your goals are, there are different methods to achieve it.
Are you looking for brand recognition? To drive customers to your website? Each marketing campaign can be tailored to what you aim to accomplish.
Creating a plan with specific goals prevents you throwing a load of money into boosting posts ineffectively.
There will be different ways to tackle what you’d like to achieve and I’ll create a strategy that will help keep us on track towards your goals.
Branding 101
Your brand can make or break your company. Domino’s, Netflix, Disney, Cadbury all have a tone of voice that represent something to their fanbase.
Brand recognition refers to the level of awareness and familiarity that consumers have with a particular brand. It signifies the ability of a brand to be recognised and remembered by its target audience. High brand recognition is important for businesses as it can lead to increased customer loyalty, trust, and ultimately, sales.
Forget the one time sale. Build a brand that people trust and generate return custom.
Good Branding
You may not necessarily need all of the bells and whistles that come with a branding package. Maybe you need something simple which you can put onto clothing, stationary or even just onto your social media pages.
The other side of branding is where we drill into your company’s core principles. What’s your tone of voice? Who’s your ideal customer & how we appeal to them?
Your logo is the forefront of your company. Not only should it be recognisable, applicable to everything to need it to but it should also summarise your brands message.
Depending what you and your business want to achieve, there are bespoke logo & branding packages for you.
General Marketing
Devoting an ad budget to the wrong advertising channels could be delivering you a low return on investment (ROI).
You might be spending £200+ on Facebook ads sending clients to your website but without tracking conversions it could be a waste of time. Alternatively, it could be spent on google ads, promotions elsewhere or many other advertising avenues.
Knowing where your customers are coming from and what media format appeals to them can be the difference between closing a sale or just receiving uninterested traffic to your website.
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