Sebastian Robert Coker
Digital Strategist
Websites - SEO - Social Media - Advertising
Helping businesses grow through creative marketing, websites and digital strategy combining design, data and commercial thinking to create measurable results.
I enjoy taking ideas from concept to completion whether that’s building a website, launching a campaign, analysing the results or finding practical ways to help a business grow.
Case Studies
TimberVault - Easter 2024
By combining organic SEO with targeted Meta advertising, the campaign exceeded all booking targets, generating 759 bookings which was a 40% increase on the previous year while maintaining a cost-effective advertising budget.
£800 into £43,000+
By combining cost-effective Meta advertising with ongoing SEO improvements, this campaign delivered a record Easter & Half Term period for TimberVault. With less than £800 spent on advertising, the campaign generated 759 bookings an increase of over 40% compared with the previous year and an estimated £43,000+ in activity revenue.
Alongside paid advertising, continued SEO optimisation helped drive record website traffic and increase the venue’s visibility across search engines, supporting sustained growth throughout the campaign.
Generating Visibility Traffic Bookings Growth Revenue
Bookings & Revenue
With 759 bookings completed during the campaign, the activities generated an estimated £43,000–£56,000 in revenue, with a likely value of approximately £49,000. Based on campaign performance, every £1 spent on Meta advertising generated an estimated £62 in activity revenue before secondary spend such as food, drinks and repeat visits.
White Room Tattoo
Organic Growth
Rather than chasing viral posts, the focus shifted to consistency. A structured content schedule produced steadier performance, increasing average weekly TikTok views from around 7,250 to 10,000 while also boosting profile visits and engagement.
Reach
9,745 (+79%)
Interactions
1,960 (+585%)
Video Views
54,000 (+19,000)
Website Improvements
The website was redesigned to improve both the customer journey and internal efficiency. An online consultation form with image uploads reduced repetitive enquiries, while dedicated FAQ and information pages improved SEO and gave customers the information they needed before getting in touch.
Built Through WordPress
Built from the ground up with a bespoke design and easy to manage CMS
Mobile First Design
Recognising the highest source of traffic & tailoring the website to the customer
SEO Optimised
Structured for google rankings. Optimised pages, metadata and speed
Conversion Focused
Clear CTAs and intuitive navigation to turn visitors into enquiries
Small changes can often have the biggest impact. By refining account settings and introducing a more consistent content strategy, organic reach and audience engagement increased significantly in just a few weeks—all achieved without paid advertising.
Organic Growth
Rather than chasing viral posts, the focus shifted to consistency. A structured content schedule produced steadier performance, increasing average weekly TikTok views from around 7,250 to 10,000 while also boosting profile visits and engagement.
Results
The improvements across TikTok, Instagram and Facebook translated into more than just better statistics. Increased reach and engagement resulted in a noticeable rise in customer enquiries and lead generation across all platforms.
Gift Vouchers & E-Commerce
To create an additional revenue stream, I developed an online gift voucher system using a third-party e-commerce plugin. During a three-day Black Friday promotion, the page generated over £5,000 in gift voucher sales through organic marketing.
The Creative Experience
The basic steps we’ll be taking together throughout this process
Contact
Tell me your ideas & what you're aiming to achieve
Discussion
We'll breakdown your goals into achievable steps and possibilities
Creation & Assets
Grab & retain your audience's attention with visuals that represent your services & brand
Bringing It All Together
Implementing the marketing strategy, assets and putting them into action
Result Tracking
Using tracked data to see the results & adapt if necessary
Contact Me
Let's Build Something Amazing
Are you looking to propel your brand forward? Perhaps you’re looking to make sure your ad budget is being utilised properly.
Whatever your needs, let’s have a chat and see what we can build together.