Sebastian Robert Coker
Digital Strategist
Websites - SEO - Social Media - Advertising
Helping businesses turn ideas into measurable results through creative marketing, websites and digital strategy.
I enjoy taking projects from concept to completion. Whether that’s building a website, launching a campaign, analysing performance or finding practical solutions to real business challenges.
Case Studies
TimberVault - Easter 2024
By combining organic SEO with targeted Meta advertising, the campaign exceeded all booking targets, generating 759 bookings which was a 40% increase on the previous year while maintaining a cost-effective advertising budget.
£800 into £43,000+
By combining cost-effective Meta advertising with ongoing SEO improvements, this campaign delivered a record Easter & Half Term period for TimberVault. With less than £800 spent on advertising, the campaign generated 759 bookings an increase of over 40% compared with the previous year and an estimated £43,000+ in activity revenue.
Alongside paid advertising, continued SEO optimisation helped drive record website traffic and increase the venue’s visibility across search engines, supporting sustained growth throughout the campaign.
Generating Visibility Traffic Bookings Growth Revenue
Bookings & Revenue
With 759 bookings completed during the campaign, the activities generated an estimated £43,000–£56,000 in revenue, with a likely value of approximately £49,000. Based on campaign performance, every £1 spent on Meta advertising generated an estimated £62 in activity revenue before secondary spend such as food, drinks and repeat visits.
White Room Tattoo
Organic Growth
Rather than chasing viral posts, the focus shifted to consistency. The direction change had improvements across TikTok, Instagram and Facebook translated into more than just better statistics. Increased reach and engagement resulted in a noticeable rise in customer enquiries and lead generation across all platforms.
Reach
9,745 (+79%)
Interactions
1,960 (+585%)
Video Views
54,000 (+19,000)
Website Improvements
The website was redesigned to improve both the customer journey and internal efficiency. An online consultation form with image uploads reduced repetitive enquiries, while dedicated FAQ and information pages improved SEO and gave customers the information they needed before getting in touch.
Built Through WordPress
Built from the ground up with a bespoke design and easy to manage CMS
Mobile First Design
Recognising the highest source of traffic & tailoring the website to the customer
SEO Optimised
Structured for google rankings. Optimised pages, metadata and speed
Conversion Focused
Clear CTAs and intuitive navigation to turn visitors into enquiries
Gift Vouchers & E-Commerce
To create an additional revenue stream, I developed an online gift voucher system using a third-party e-commerce plugin. During a three-day Black Friday promotion, the page generated over £5,000 in gift voucher sales through organic marketing.
Revenue
20% off each voucher (1 hour of tattoo) generated £5,000+ in 3 days
E-commerce
Vouchers are now available online! With automated codes for tracking
Long-Term Value
Each voucher meant a customer will be looking to book within a year
Every project is different. The process is the same
The Creative Process
Every project follows a clear, collaborative process. Keeping communication simple from start to finish.
Contact
This is where we start! Tell me your ideas & what you're aiming to achieve
Discussion
We'll breakdown your goals into achievable steps and possibilities
Asset Creation
Website, campaigns, marketing plan, etc to bring your project to life
Bringing It All Together
Implementing the marketing strategy, assets and putting them into action
Optimise
Using tracked data to see the results & adapt if necessary
Reviews & References
Contact
Are you looking to propel your brand forward? Perhaps you’re looking to make sure your ad budget is being utilised properly. Whatever your needs, let’s have a chat and see what we can build together.
Email me directly at Sebbyc58@gmail.com